Marketing Nigeria business in the present economy recession is very challenging to entrepreneurs. This is because most of them have little or no budget for paid adverts.
When we also consider that paid advert does not guarantee clients, your business must devise alternative strategies.
One effective strategy to attract new clients with little cost or nothing is to develop referral systems.
Once you have developed some successful referral systems, you don't bother much about getting clients.
You can now focus more of your time and resources on other activities to enhance your business.
Let's discuss some marketing Nigeria referral systems that you can start applying to attract clients to your business on continuous basis:
Provide Great Customer Service: The best strategy to woo referrals to your business is to provide great customer service.
With superior customer service, your present clients will be delighted to refer others to your business.
How can you achieve great customer service? The entirety of what is happening in your business must be pleasing to your clients.
These include the quality of your product and service, business environment, pricing and other factors that give you competitive edge over your competitors.
That way your clients will perceive you as the best in your industry. They will be motivated to talk to others about your product and service.
So evaluate the entirety of what happens in your business if they are good enough to keep your clients delighted.
Inform Your Circle of Friends: Marketing Nigeria business among your friends and extended family will attract quality clients.
Consider that people like to do business with people they know and like, so inform your circle of friends.
Let them know about your business and you want referrals from them.
The relationship you have built with family, friends and neighbors will give you competitive edge over your competitors.
Contact Businesses That Complement Your Product and Service: Another marketing Nigeria strategy is to contact businesses that complement what you do.
As you go about your daily activities, start taking note of businesses that don't compete with you, but complement your product and service.
Then create a referral program that pays commission to these business owners, when they refer clients to you.
For example, a fashion boutique store that specializes in selling suits may create a referral program for stores that sell shirts and shoes.
Join the Right Association: Marketing Nigeria business will work well if you join the right association.
You can join social and charity organizations and be active in their activities.
That way, you will have regular contacts with people who once they know what you do will refer people to your business.
Examples of such organizations are Ikeja club, Eko club and Ikoyi club.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.