One of the challenges faced by small business in Nigeria is limited capital for branding and promoting their businesses to potential clients. A solution to overcome this problem is to learn how to use free effective tools on the internet to reach targeted audience.
There are several free tools on internet to market your small business in Nigeria successfully, but with this article I will be sharing tips on how you can use a facebook page to increase your fans and boost your business.
When you create a facebook page, you can consistently share information of your product or service with people who have joined your fan page. These fans may later become clients if they are convinced that you are an expert in your industry.
Before you go ahead and create a facebook page, take note that a facebook page without fans cannot help your small business in Nigeria, so you must devise strategies of wooing potential clients to become fan of your page.
Promote your facebook page with the share button: You can use the share tool to invite your facebook friends to join your fan page. This strategy can be effective if you entice them to ‘like’ your fan page for a perceived valuable freebie.
The freebie does not need to be an expensive product. It may be a helpful e-book that will be useful to consumers in your industry.
Suggest your Facebook page to your friends on Facebook:Facebook provide a suggest button that you can click to suggest your facebook page to your friends. It’s one of the ways to get members to your fan page. This tool will only work well for you if you have learnt to build relationship with your friends to the extent that they like you.
Add Facebook fan widgets to your website: If you own a website, you can entice your site visitors to become fan of your fan page by placing facebook widgets such as Fan Box and Page Badge on your site. That will expose your visitors to like and become active on your fan page.
Invite people in your mailing list to join your fan page: Your mailing lists are people already in your email list, past clients that you have their contacts or people that have subscribed to your newsletter.
You can invite this people to join your fan page. If they are happy with the relationship you are having with them, they will not hesitate to join your fan page.
Use email signature to promote your fan page: One of the ways to promote your facebook page is to create an email signature. What is email signature? It’s usually a few lines of text placed at the bottom of every email message you sent out.
You should include your facebook page link with an enticing message to your email signature and send it with every mail you send out.
Use bulk text marketing to invite people to your fan page:Another way to invite people to your fan page is using bulk text marketing to reach people in your phone list. What you do is to text your fan page link with an enticing message to woo people to join your facebook page.
Use offline materials to promote your facebook page: Another strategy to maximize profit for your small business in Nigeria is to use offline marketing for your facebook page.
You should include your facebook fan page link in all your offline marketing materials that you do for your business. These materials include your ads in print media, business cards, brochure, flyers, etc.
Promote your facebook page link on your profile: There is a section in your profile that you can write about yourself. You may also include the link of your fan page here with an enticing benefit why your friends must join it.
You can promote your page with facebook ads: If we consider that about 500 million people are presently on facebook, it’s worth your time and resources to learn to use facebook ads for your small business in Nigeria.
It allows you to advertise your facebook page to targeted people that will be interested in it. The amount you invest on facebook ads is flexible and reasonable. You just must learn to maximize your ads to make profit from it.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.