One of the factors contributing to the failure of small scale business in Nigeria is because some owners lack integrity. In order words, these entrepreneurs are not sincere with their customers.
They do not imbibe the principles of honesty and trustworthiness in their daily dealings with people that patronize their products and services.
Their actions are been motivated with the desire to get rich quickly. Foolishly they perceive themselves to be smart.
The truth is they are shooting themselves on the legs. The fact remains, any entrepreneur who continues to cheat his/her customers cannot sustain the business for long.
According to the popular adage, “If you lose your business you can get it back, if you lose your integrity, you have lost everything.”
You can only cheat people once. Sooner or later, people will get to know you as a fraudster, not what you claim to be.
They will bad mouth you to their friends and families. Before you realize it, people will start avoiding your business.
If you are running a small scale business in Nigeria my admonition is for you to be honest for your business to keep growing. Yes, integrity can take your business to the top in your industry.
It is said, good name is better than silver and gold. Like every good thing in life, it will take time and effort.
But on the long run you will succeed. When your satisfied clients find out that your business is built on sound integrity, they will see you as a friend they can trust.
They will reward you with repeat purchase and be happy to refer their friends and family to you. With repeat patronage and word of mouth recommendation, you will spend little or nothing on advertising your business.
Your small scale business in Nigeria will survive whether the economy is good or bad. Your sincerity and integrity will sustain your business when others are losing customers.
No wonder, Jim Rohn advised, “Integrity is the most valuable and respected quality of leadership. Always keep your word.”
In the other way round, if you are a business person that does not pay attention to honesty or sincerity, you are gradually destroying your business.
The business is living on borrowed time. It’s just a matter of time before you lose everything. There is no better way to say it than this statement from Robert Fritz, “Any relationship built on manipulation is doomed to fail.”
Therefore, you should build a culture of genuineness around what you offer, keep your words and over deliver what you promise in your business promotion.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.