What is affiliate marketing? It’s a form of marketing strategy used on the internet by companies or individuals to get other people to market their products or services in return for commissions.
If you apply this form of marketing strategy to your business, you reduce fixed cost and increase profit.
The affiliate marketers only get paid, when they make sales. On the internet, they are called affiliate, unlike in the offline world that we referred to them as independent marketers.
What is affiliate marketing effect to a business? If you are considering starting a business either full time or part-time and you have little capital, this form of business may be what you need.
However, for you to achieve success, you must give it attention like running a real business.
That implies you must devote some time and money to learn how the internet works. By so doing, you will acquire knowledge that can help you to market effectively and become a super affiliate.
You must also forget what you might have heard outside that it’s a get rich quick scheme. That’s a blatant lie.
The truth is, you must be prepared to roll up your sleeves and work harder to earn big money, remember your performance determines your income.
What is Affiliate marketing perception in Nigeria? It's already popular among many Nigerians, but most of them are not doing it right, that’s why 95% affiliates are just working hard with little or no result for their efforts while only 5% are successful.
If you are an entrepreneur selling local products such as lands, properties, laptops, etc., you will boost sales through online marketing when you make use of independent marketers that have mastered internet marketing.
The internet is a market place for any business. According to IDC’s Digital Marketplace Modal and Forecast, Nearly a quarter of the world’s population “roughly 104 billion” will use the internet regular basis in 2008. This number is expected to exceed 1.9 billion new users, or 30% of the world’s population, in 2012.
What is affiliate marketing impact to local businesses? Presently, there are millions of local searches on the internet for products and services by potential clients that are interested in patronizing your business. These searches usually display millions of websites.
If your website is not found in the first 20 websites that is displayed, there is no way potential clients will find your business on the internet.
An experienced internet marketer using effective tools can help your product(s) or service to be found, if he is an affiliate to your company.
This is because a lot of Nigerians are now using the search engines to research for products and services they want to patronize.
That has made the services of search engine marketing experts indispensable to your business.
One of the ways you can leverage on their internet marketing skills to improve your sales is through affiliate marketing.
They will help you to target local potential clients that will need your product or service.
There is almost no competition now since most websites in Nigeria are like catalogue; they are not built to be found through the search engines.
With a targeted traffic generating website, an internet marketer can write content on your products to promote it online through search engines and generate more sales.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.