Real estate marketing is obviously one of the toughest businesses out there today.
That has not stopped more people from starting realty business in Nigeria because of the huge demand for housing.
However, about 5% of the real estate companies are doing very well.
Therefore, if you own a realty business, you will need to know to know how to promote, it is the only way you can guarantee the success of your business.
Before you even start creating your promotion plan, you first need to define your brand. In what area do you plan to specialize?
The most successful agents find a niche for themselves and stick with it.
In this profession, you have a lot of options. One agent could specialize in selling lands, while another specializes in building and selling properties.
No matter which niche you choose, you will need to know everything about this area as much as possible to make sure that your clients get the best service.
Your next step is to create your realty branding plan. Of course, you may have to advertise locally but you also have to branch out to the Internet.
The truth is that the majority of people who decides to buy lands or invest in properties are going to look at what is available on the Internet first.
When they look up properties from the search engines, if you have created an effective website that is pleasing to the visitors and the search engines, it will be your site that they are directed to.
The internet is a cost effective ways to drive potential clients to your business if you do it the right way.
Now that more people are relying on the internet for information on real estate products, you may discover that the advertising strategies you are presently using may not be as effective as it used to be.
An effective website should contain a newsletter form to capture email addresses and phone number of visitors.
With your newsletter, you can build long term relationship with them and make more sales without spending money on adverts.
A quality newsletter is a proven way to attract more potential visitors to your business and make more sales.
It has been observed that subscribers are more open to read your newsletters and buy your lands and properties.
Based on your branding plan, you have the choice of sending your subscribers either a weekly or monthly newsletter.
You can also set up a contact form for people that may want to make enquiries on your business.
Before people can send you a mail, they will have to fill their email addresses and phone numbers to your contact form.
The information provided by subscribers is another way your business will benefit from, since you can add them to your newsletter and also follow up with them using bulk text marketing.
Real estate branding is all about putting your business into the spotlight.
Defining your market is a very important step and will allow you to create the best promotional plan for your business.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.