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Understanding the Dynamics of What Is Business Opportunity
January 14, 2024

What is business opportunity, or how can you identify business opportunities in Nigeria? By just looking around, you will see the stark differences between the rich and the poor. This difference becomes more significant when considering the overall percentage of the rich to the poor in society everywhere across the globe; the fact remains the same – the poor outnumber the rich.

About 90% of the world’s wealth is with 10% of the world’s population. A few persons control almost all of the money currently in circulation. At the same time, the remaining, more prominent part of the population scrambles to get enough money for their daily needs. You now ask the question, why is this so?

Well, the most straightforward answer will be in one word – opportunity. Governments' preoccupation has been on reducing the vast disparity between the rich and the poor. In trying to give everyone a chance to acquire wealth, governments work tirelessly to create equal opportunities.

So, the various efforts at job creation, price regulation, and infrastructural development are all geared towards giving everybody a chance at getting an opportunity.

But the fact remains that this inequality will always exist. Instead of reducing, the gap between the rich and poor will grow wider.

It is because more people will prefer to be in a job. Only a few are genuinely searching for what a business opportunity is. They will not risk taking their chance at an opportunity to give them financial freedom.

What Is Business Opportunity?

What is a business opportunity? Like many, you, too, might have pondered this question before. There are many business opportunities in Nigeria, but again, only a few can guarantee you access to being among the 10% of genuinely wealthy individuals. In identifying a viable business opportunity, there are three things you must consider. These are the flow of income, risk involved, and time.

The flow of income

The frequency and quantity of the income flow in any business opportunity matter greatly. It will ultimately determine how much you are worth. The wealthiest men in Nigeria seek business opportunities to secure residual income. The frequency of income flow even while they are asleep. Also, this residual income has to be leveraged to produce even more income, thereby increasing the quantity of the cash flow.

Risk involved

What is business opportunity? You should note that every successful businessperson will advise you always to consider the risk involved in the business before starting. It would help if you thought of the capital, funding source, uses of the funds, the market, and the number of sales to be made. It will help you calculate your amount of risk exposure and the rewards you stand to gain from starting that venture.


Everything in life, including money, is measured against time. The amount of time you can give in exchange for monetary value will ultimately determine how successful you will become. A good business opportunity should give you the highest level of returns at the proportionate amount of time spent. This way, you can live and enjoy life while making money.

In considering what is business opportunity, the one that readily offers these advantages is the network marketing business. In the 21st century, this type of business has grown past the traditional forms of marketing products to a confined group to become the bedrock of some of the biggest and equally successful companies in history. It is the wealth secret of Bill Gates, Mark Zuckerberg, Robert Kiyosaki, Donald Trump, and their likes. These are a good company of men to join. They create opportunities and earn residual and leverage incomes. You can start a network marketing business today.
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Olabode Oruku is the chief executive officer of Oruku Alternative Healthcare and Oruku Consultancy Services. He is a nutritional and natural healthcare consultant, a negative belief clearing practitioner and a health and wealth coach.

He possesses a license from Lagos State Traditional Herbal Medicine Board and also trained in Chinese traditional herbal medicines. He integrates both pieces of knowledge for the health being of Nigerians.

He possessed certification from Newskills Academy located in the United Kingdom as a Life Coach.

He has certification by SiteSell Education based in Canada to teach a brand new continuing education course called "Building A Successful Business Using The Internet."

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