What Is Business Opportunity? 

What is business opportunity or how can you identify business opportunities in Nigeria? By just taking a look around, you will see the stark differences between the rich and the poor. This difference becomes more significant when one considers the overall percentage of the rich to the poor in society, everywhere across the globe, the fact remains the same – the poor out numbers the rich.

About 90% of the world’s wealth is controlled by 10% of the world’s population. This means that a few persons control almost all of the money that is currently in circulation, while the remaining, larger part of the population scrambles to get enough money for their daily needs. You are then moved to ask the question; why is this so? Well, the simplest answer will be in one word – opportunity.

All over the world, the preoccupation of governments has been on how to reduce the huge disparity between the number of the superbly rich and the terribly poor. In trying to give everyone a chance at acquiring wealth, governments work tirelessly to create equal opportunities for everyone. So the various efforts at job creation, price regulation, infrastructural developments, etc. are all geared towards giving everybody a chance at getting an opportunity.

But the fact remains that this inequality will always exist and instead of reducing, the gap between the rich and poor will even continue to grow wider. This is mostly because more and more people will prefer to be stuck in a job, while only a few are genuinely searching for what is a business opportunity and  will risk taking their chance at an opportunity that will give them financial freedom.


What Is Business Opportunity?

What is business opportunity? Like many, you too might have pondered this question before. There are many business opportunities in Nigeria, but again only a few can guarantee you access to being among the 10% of truly wealthy individuals. In identifying a viable business opportunity, there are three things you must consider, these are the flow of income, risk involved and time.

The flow of income:

The frequency and quantity of the income flow in any business opportunity matter greatly as this will ultimately determine how much you are worth. The richest men go for business opportunities in Nigeria that will secure residual income for them, that is, the frequency of income flow is sustained even while they are asleep. Also, this residual income has to be leveraged to produce even more income, thereby increasing the quantity of the cash flow.

Risk involved:

If you are searching for what is business opportunity? You should note that every successful businessperson will advise you to always consider the risk involved in the business before starting. You should consider the capital, the source of funding, uses of the funds, the market, and number sales to be made. All of this will help you to calculate your amount of risk exposure and the rewards you stand to gain from starting that venture.


Everything in life, including money, is measured against time. The amount of time you can give in exchange for monetary value will ultimately determine how successful you will become. A good business opportunity should be able to give you the highest level of returns at the proportionate amount of time spent. This way, you can actually be able to live and enjoy life, while making money.

In considering what is business opportunity, the one that readily offers these advantages is network marketing business. In the 21st century, this type of business has grown past the traditional forms of marketing products to a confined group, to become the bedrock of some of the biggest and equally most successful companies in history. It is the wealth secret of Bills Gates, Mark Zuckerberg, Robert Kiyosaki, Donald Trump and their likes, not a bad company of men to join. You can start a network marketing business today.

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Olabode Oruku is the chief executive officer of Oruku Alternative Healthcare. He is a nutritional and natural healthcare consultant, an adverse belief clearing practitioner and a health and wealth coach.

He possesses a Lagos State Traditional Herbal Medicine Board license and trained in Chinese traditional herbal medicines. He integrates both pieces of knowledge for the health being of Nigerians.

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