Persistence in Business is the Key to Success

The importance of persistence in business can never be over-emphasized even if you have the best vision or idea for a business. In that case, you may still never be able to attain the success you desire without being persistent in what you do. In this post, the focus will be on persistence in the characteristic of a successful person with one or two examples. And how you can develop the habit of being persistent to achieve the much-desired success in your business.

Why Persistence in Business is Important

Many successful entrepreneurs will tell you that it was not easy for them to reach the height they got to in life -- they faced obstacles and challenges. The main difference between these people and those who fail in business is persistence. Obstacles and failures are realities people in the industry will have to grapple with at one point or the other.

When these strikes, your level of perseverance will significantly determine whether you will come out good or fall by the wayside. Persistence in business keeps you going, making you willing to put in more effort to avoid or better deal with failure or challenge in the future.

Many stories highlight the importance of persistence in achieving success in any venture. One of these is that of the legendary United States President Abraham Lincoln. He failed several times in elections, but he was not discouraged from forging on to pursue his dream until eventually becoming the 16th President of the U.S.

Back home here in Nigeria, the election of General Muhammadu Buhari as the President of the country is another excellent example of persistence in the characteristic of a successful person.

As a military head of state, he was relieved of the position in 1985  after being in office in less than two years by General Ibrahim Babangida-led coup. He had lost three previous presidential elections in 2003, 2007, and 2011. While many people made fun of and wrote off the general, he was undaunted. Buhari re-assessed his strategy and formed beneficial alliances to his victory in the 2015 elections.

How to Be Persistent in Business

Here are a few tips you can use to achieve persistence in business:

Have a clear goal - A goal (or goals) is vital for a business. It indicates what you aim to accomplish in that business. Having a plan gives you something you can set your eyes on and persistently work towards achieving. Break down this goal into bits you can efficiently work on to make a complete achievement more realistic.

Be passionate about what you do - Money should not be your only driving force in a business. It would help if you were passionate about what you do. This passion will keep you going when the going gets tough in your industry.

Know that failure may come - Failures are usually not wholly avoidable in some ventures. It pays to have this at the back of your mind from the start so that when you experience one, you do not become disorientated. Instead, take whatever lessons to learn from a failure to fine-tune your strategy.

Find yourself a mentor - Some people have more experience than you in business. You can find tips and advice from such people quite helpful in enhancing your level of persistence in business. Mentors could be people you already know, but finding people willing to help is often challenging. You could also link with experts who can serve as your mentor on the Net.

It would be best not to give up easily on your business goals, provided they are realistic. Your persistence in business will make you take that all-important step that could land you in success after experiencing a failure.

Act Like a Pilot in Business and Life

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