It would help if you considered using a business card as a marketing tool to enhance your business.
According to Joe Girald, he is regarded by the Guinness book as the world's most excellent salesman. He said that the effective use of business cards is one of the cheapest business-building tools you have. He recommends carrying bunches of them and giving them out everywhere.
With the present economy in the country, your business needs every bit of marketing strength to survive.
A business card is one form of advert affordable to all small business entrepreneurs. If you are not using it in your business, you leave lots of money on the table.
A business card is a valuable marketing tool to attract potential clients to your business. It's an effective tool to network at association meetings and with people you meet daily.
It's an essential business tool to share information about your product(s) and service(s).
That way, you enhance your professional image and company.
Apart from using it to promote your business, you can use it as an appointment reminder. Customers' business cards can be used as a database for your business.
With your business card, you only have one chance to create an impression about your company. So make sure your business card looks visually appealing.
It must be professionally designed, and the message must be clear to the people you give.
For the size of your card, I recommend the usual traditional size of 3.5 inches by 2 inches. This size is portable and will fit into cardholders and most purses.
The colour must swing along with your profession and business. Remember that the quality of the paper is essential.
The card's content should contain what you do and the benefit your business offers. The words should be short, practical and appealing to your market audience.
Your business card should provide several contact options so that people can reach you. Examples are office addresses, phone numbers, email addresses and websites.
The first impression of your business card will determine whether people will keep it or get it thrown in the storage bin.
With a quality business card, your business image stands out from the crowd. You get great feedback from your target audience and attract more clients to your business.
The bottom line is to apply aggressive business card marketing to achieve results. You must take it along wherever you go and hand them out when possible.
Remember that you are building your business if you give away your business card.
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