Social Media Marketing: How Not to Fail 

There is no doubt that social media marketing is one proven way you can market your products and services effectively with little or no money from your pocket if you know how.

It can be beneficial to your business if you use it the right way.

There are several case studies from Nigerians that have mastered the skill of using the platform to make sales.

social media marketing

Social media marketing

Social media marketing is a great way to expose your business to your target market and it can be very effective in building your business.

However, if it is not done the right way from the beginning, it has the potential to cause you a lot of problems in your business and could even earn your business a bad reputation.

Even worse, it could put you out of business.

The following are some tips that can help you to succeed with this strategy:

The first thing you must do is create a clear picture of what your objectives are with social media marketing.

Is your goal to simply get more sales? If it is, you might be heading towards failure.

The truth is that everything you do must revolve around giving your target market quality information and you have to work on building their trust.

If you are only placing sales messages for them, you will find that the majority of your target market is going to ignore you.

The secret is to focus on providing valuable content to your target audience, which will present you as an expert in your industry as well as a solution provider to their problems.

It is also important that you narrow down your target market by first narrowing down your niche.

The biggest issue facing new entrepreneurs is that they do not know exactly who they are targeting.

If you are going to use social media marketing strategy to promote your business, you have to get this right.

By narrowing down your niche, you can be certain you are hitting the right target with your advertising.

You also have to make things interesting for your target audience by not just submitting links to your own site, but share what others think are important too.

For example, if you have a fan on your Facebook page that just posted a link to their blog and it is something that you find interesting, share this with your own fans.

In the end, you will realize that more of your own links will be shared as well.

To make things very interesting, take advantage of everything that you can with social media marketing. A good example of this is video marketing.

If you were to create a fun and exciting video about your business and you put it on YouTube, you could get thousands of hits quickly.

What is even better is that you could get thousands of website visitors in just a few hours.

If it were to go viral, you could even expect the traffic to reach millions.

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Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach him on mobile phone 08033205456 or Click Here To Send Me A Mail

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Marketing in Nigeria As an entrepreneur, any effective marketing strategy that will help you to build relationship and get new clients to your business must interest you. The marketing strategy that I will be sharing with you today is how to market your business using facebook. It’s an effective platform that any business person can use to boost sales and earn more profits. 

Small Business in Nigeria There are several free tools on internet to market your small business in Nigeria successfully, but with this article I will be sharing tips on how you can use a facebook page to increase your fans and boost your business. 

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