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Nigeria Marketing Strategies

You must develop a Nigeria marketing strategy for your business to stay relevant in the marketplace. According to P.T. Barnum, "Without promotion, something terrible happens – Nothing!"

As they say, promotion is the lifeblood of any business; without it, no company will survive.

Now that you know, how do you go about it? There are several marketing strategies to promote your business. But with this article, I will discuss a few of them.

Nigeria marketing tips

Decide your target market audience: The first step to starting your Nigeria marketing promotion is to decide the target audience. These are people that are likely to buy your product and service.

To save cost and achieve the maximum result from your promotion, you must focus on a specific group of people in your industry.

Take note a strategy that targets everybody will achieve little or no result.

Develop a unique selling proposition: The next step is to develop a culture for your business that will differentiate you from your competitors.

It's an effective Nigeria marketing strategy to position yourself as the best choice in your industry. It's commonly known as Unique Selling Proposition (USP) or Essential Selling Advantage (ESA).

It gives you control over a specific niche in the industry. It tells potential clients why they must patronize you and not others.

You can develop a unique selling proposition by creating an outstanding quality product.

nigeria marketing

Create a database for your clients and potential customers: Creating a database will give your business a competitive edge in a Nigeria marketing strategy.

The database includes clients' and potential customers' names, addresses, and phone numbers.

You can keep in touch with your database and build a lasting relationship with them.

When used correctly, it will be the most valuable asset to your business. It's a powerful tool to increase sales and build referrals for your business.

Provide quality product and service: Your product and service must meet the expectation of customers.

Once they are convinced that you offer quality products and services, they will keep coming back.

And with word of mouth, many of them will recommend you to their friends and family.

Study your competitors: Another Nigeria marketing strategy to improve sales is to study your competitors' activities constantly.

With that information, your business will gain a solid status in the mind of customers.

For example, you must take notes and learn from what they are doing right. When you know what they are doing wrong, you can strive to do it better.

Packaging: Finally, if you are selling a tangible product, the packaging of your product must be attractive. Otherwise, it will lose out in the marketplace.


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