I have observed that few entrepreneurs are effectively using email in Nigeria to convert their business prospects to clients. This is because they lack understanding on applying this powerful tool to communicate successfully with people in their mailing list.
The email headline must emphasize on benefits that will interest your readers: People are always asking what’s in it for me before they spend their hard earned money on anything.
As you process your business email in Nigeria to your mailing list, make sure the email of your headline provide answers to this question.
When they see that your headline emphasize benefits that will interest them, it will capture their attention. As you prepare the subject line always remember that it will determine if people will click the email or they will ignore it.
Focus your email to one person in a friendly manner: Though you will send your mail to many people at once, but each one of them will read it separately on a different computer system.
Therefore, your mail should be directed to one person so that the reader will feel you actually write it for him/her. It should be friendly as if you are communicating with a close friend.
That way they feel relax and see your mail as an advice or recommendation from a friend.
Write short sentences and paragraphs for easier reading: On the internet people scan through mails, so your mail must be written in short sentences and paragraphs for easier reading.
If the sentences and paragraphs are short, it will motivate them to keep reading until they finish reading it. A business email sent in this format get more responses from readers.
Use graphics to make your mail easier to read: Using graphic draws your readers attention, enhance concentration and easier to follow your message.
Example of the graphics that I am recommending includes numbering, bullets, underlining, bolding, italicizing, etc.
Use post script in your email: The post script usually appears at the bottom of a mail or letter. It has been observed by online experts that the post script is the second most read part of a mail after the headline.
Personally, I have experiment this research with some of my clients and found it to be true. So take time to come up with a compelling post script that will motivate readers to take action.
Write content to get desire action: The content of your email in Nigeria must motivate readers to act on your mail expectation.
For example, what is the purpose of sending the email? Is it to get them to pay for your consulting service or buy your product?
Remember most people like to procrastinate and delay in taking action, so it’s important that your mail should inspire your readers to fulfill your wanted response.
Use email signature in every mail you send to your list: One of the most effective ways to convert prospects to client using email in Nigeria is to create email signature for every mails that you send out.
What is an email signature? Its a few lines of text placed at the bottom of an email message that identifies you, your company and your product or service. It should include your name, company, your website address or other contact information and a short message advertising your website or business.
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