Before starting this article, which I title Marketing in Nigeria: How to promote your business using facebook, let me quote Seth Godin, former vice president of marketing for Yahoo, "Marketing is all there is? You don't win with better shipping or manufacturing or accounts payable. You win with better marketing…" For your business to win in the market place, I will be sharing tips to marketing in Nigeria.
As an entrepreneur, any effective marketing strategy that will help you to build relationship and get new clients to your business must interest you. The marketing strategy that I will be sharing with you today is how to market your business using facebook. It's an effective platform that any business person can use to boost sales and earn more profits.
What's facebook? It's a social networking site that provides you the platform to connect with old friends, make new friends, share photographs, videos, share personal and business activities, etc.
Presently, most Nigerians that are using the internet are active on facebook. That makes it a place your business must be. It's the world largest social networking website with over 500 million members. Can you imagine show casing your business to targeted audience from this population? Marketing in Nigeria become fun to businesses with little or no advertising budget if they know how.
It's an innovative marketing strategy of actively networking with people that may need your products or services. This is equivalent to offline social networking with members as it happens in social gathering such as Rotary club, Island club, Yoruba Tennis Club, Ikoyi Club, Lions club, etc.
This new online version of socializing and marketing in Nigeria connects you with global and local members all round 24 hours with the click of a mouse. You just need to focus your social networking on people that may need your product and service.
Create a Profile: The first step is to create a personal profile that will sell your personality as an expert in your industry. With the new modification in facebook you can display your educational background, your company and some of the projects you have executed for your clients, etc. Naturally, your profile is the place visited by your friends that are interested in knowing more about you.
So take time to create a true profile that will enhance your personality and brand your business. They also can access you from the messages you are sharing with your friends and responses by your friends.
The secret is to sell yourself as an expert in your industry by sharing valuable information in your industry that will be helpful to your friends that may need your product or service.
Expand Your List of Friends: Marketing in Nigeria on Facebook can only be successful if you have more friends on Facebook. You should be more conscious of increasing your list of friends daily so you can have more people to interact and share your business information. But don't overdo it, so you are not penalized by Facebook for spamming.
Presently, each person is allowed a maximum of 5,000 friends on Facebook. I have been using other strategies to increase my list of friends. For example, I added one of Facebook widgets on my website. The status widget displayed the latest post that I made on facebook. That has been helping me to expand my list of friends.
Create a Group: Facebook allows you to create a group and add your friends to the group. If they are not interested they have the choice to opt out of your group. You can also become members to other groups that are likely to be interested in your business. The proven strategy to sell your product and service is to participate in discussions and sharing valuable information consistently with members of the group. Gradually, your friends will start liking you and trusting your recommendation as a reliable and knowledgeable person in your industry. It now becomes easier to market your products, events, services and brand your company.
A private group can also be created by a company for its staff to communicate and share their business information nationwide. It's also possible for mastermind groups to use this platform to interact or professional bodies to exchange ideas, videos and materials to move their respective businesses forward.
Create a Facebook Page: Marketing in Nigeria on facebook for small businesses can be more effective if you also setup a facebook fan page for your business. With your fan page you can increase visibility for your product and service online.
Another plus for a facebook page is that it's indexed by Google search engines. That makes it possible for people that are searching google for your products and services to find you.
According to Alexa.com, that ranks website based on the traffic they get on their websites, Facebook is number two after Google in terms of traffic from all the websites in the world. That makes it a powerful platform to leverage your business and get more targeted visitors to your page.
The facebook page allows you to interact with your clients; potential clients and you can also share messages with your Fan page members through their news feed, share videos and photos.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.