Marketing Nigeria's business in the present economic recession is challenging for entrepreneurs. It is because most of them have little or no budget for paid adverts.
Your business must devise alternative strategies when considering that paid advert does not guarantee clients.
One effective strategy to attract new clients with little cost or nothing is to develop referral systems.
Once successful referral systems are developed, you only bother a little about getting clients.
You can now focus more of your time and resources on other activities to enhance your business.
Provide Great Customer Service: The best strategy to woo referrals to your business is to provide excellent customer service.
With superior customer service, your present clients will be delighted to refer others to your business.
How can you achieve excellent customer service? What is happening in your business must be pleasing to your clients.
These include the quality of your product and service, business environment, pricing and other factors that give you a competitive edge.
That way, your clients will perceive you as the best in your industry. They will be motivated to talk to others about your product and service.
So evaluate what happens in your business to see if they are good enough to keep your clients delighted.
Inform Your Circle of Friends: Marketing Nigeria business among your friends and extended family will attract quality clients.
Consider that people like to do business with people they know and like, so inform your friends.
Let them know about your business and that you want referrals from them.
The relationship you have built with family, friends and neighbours will give you a competitive edge over your competitors.
Contact Businesses That Complement Your Product and Service: Another marketing Nigeria strategy is to contact businesses that complement what you do.
As you go about your daily activities, start taking note of businesses that don't compete with you but complement your product and service.
Then create a referral program that pays commission to these business owners when they refer clients to you.
For example, a fashion boutique store specializing in selling suits may create a referral program for stores selling shirts and shoes.
Join the Right Association: Marketing Nigeria's business will work well if you join the proper association.
You can join social and charity organizations and be active in their activities.
That way, you will have regular contact with people who, once they know what you do, will refer people to your business.
Examples of such organizations are the Ikeja, Eko, and Ikoyi clubs.How to Generate a flow of Referrals for Your Business
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Olabode Oruku is the chief executive officer of Oruku Alternative Healthcare. He is a nutritional and natural healthcare consultant, an adverse belief clearing practitioner and a health and wealth coach.
He possesses a Lagos State Traditional Herbal Medicine Board license and trained in Chinese traditional herbal medicines. He integrates both pieces of knowledge for the health being of Nigerians.
He possessed certification from Newskills Academy, located in the United Kingdom as a Life Coach.
He has certification by SiteSell Education based in Canada to teach a brand new continuing education course called "Building A Successful Business Using The Internet."
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