Offline marketing strategy is one proven way you can promote your website if you lack internet marketing skill and have little budget for paid adverts.
The strategy I am about sharing will work for many upcoming small entrepreneurs; most of them run their business with little capital and may not be enthusiast about paid advert because it does not guarantee clients.
They must devise alternative marketing strategies to let targeted audience know of their website.
My prescribed marketing ideas for small business to promote their website offline are business cards and flyers. These strategies are one of the cheapest to promote your business offline.
These forms of advert are affordable to small upcoming entrepreneurs. They are essential business tools to share information about your product(s) and service(s).
Add Your Website: The first step is to include relevant links of your website to your business cards and flyers.
Provide Great Customer Service: The best marketing strategy to motivate clients to be interested to visit your website and get more information on your products and services is to provide great customer service.
With superior customer service, your present clients will be delighted to visit your website and refer others to it.
How can you achieve great customer service? The entirety of what is happening in your business must be pleasing to your clients.
These include the quality of your product and service, business environment, pricing and other factors that give you competitive edge over your competitors.
That way your clients will perceive you as the best in your industry. So evaluate the entirety of what happens in your business if they are good enough to keep your clients delighted.
Inform Circle of Friends to Visit and Pass Information of Your Website: Another marketing strategy is to give your flyers and business cards to your friends and extended family and encourage them to visit your website and share the information with their friends.
This is an effective approach when you consider that people like to do business with people they know and like. This approach will help you to build customer and brand loyalty among personal acquaintances and significantly increase sales.
The relationship you have built with family, friends and neighbors will give you competitive edge over your competitors.
Contact Businesses That Complement Your Product and Service: A new offline marketing strategy is to contact businesses that complement what you do. Discuss the possibility of the two businesses exchanging flyers.
The way it works is for them to share your flyers to their customers and you share their business flyers to your customers. It’s a win – win deal.
As you go about your daily activities, start taking note of businesses that don’t compete with you, but complement your product and service.
For example, a fashion boutique store that specializes in selling suits may exchange flyers with stores that sell shirts and shoes.
Join Association of People That Are Likely to Patronize Your Business: You can join social and charity organizations and be active.
That way, you have regular contacts with people you can share your complimentary cards and are likely to visit your website, patronize your business and refer others to it.
Examples of such organizations are Ikeja club, Eko club and Ikoyi club.
Target Potential Customers
If you want people to embrace your flyers and be interested to visit your website, then target potential customers, rather than wasting flyers by sharing it indiscriminately to everybody on the street who may not require your product or services.
The marketing strategy of sharing your flyers will depend on your product or service. Do research where your potential customers are located to determine where you share your flyers.
For instance, if you specialize in sewing uniforms, it’s appropriate to share your flyers in schools and among nurses in hospitals. The chances are high that many of them will visit your website and get more information on your business.
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