What is the solution to the continuous unemployment in Nigeria? It’s my personal opinion that no government can provide employment to its entire citizen. The responsibility of the government is to provide the facilities and enabling environment for businesses to strive. Examples of such facilities include regular flow of electricity at affordable cost, good transportation systems, communications, etc.
In the developed society, it has been observed that small business owners are the bedrock that sustains their economy. For instance, with the advent of the internet, many Americans have used the internet to build their home businesses and have become their means of livelihood.
As an unemployed or under-employed Nigerian, you can eliminate unemployment in Nigeria by starting an internet business that will gradually become your source of income. But it will require some efforts and resources, but it’s one of the best options with the present economy recession.
If you are interested, you need to learn to build a business based on what you know and what you love doing. The first step is to do research to identify the problems bothering people in your niche and if they will pay for your solutions. The outcome of the research will determine the success and failure of your proposed business.
Promoting an affiliate program: One of the businesses you can do on the internet to overcome unemployment in Nigeria is to become a member of an affiliate program. As an affiliate you are expected to promote other companies products or services for a commission. You will earn an agreed percentage of every sale you generate for a company.
The company will provide you with a replicated website on their product or service. Your responsibility is to refer targeted people that will be interested in the product to the site. It’s when sales are made through the link offered you that they pay you agreed commission.
Create an e-book on what you know: Another way you can overcome unemployment in Nigeria is to create an e-book on what you are passionate about and skills you have acquired. Before you delve into this project, your first step is research the problems that are bothering people in this industry.
Then create an e-book that proffer a step by step solution that will help readers to overcome the problems. It’s easier and cheaper to create an e-book compare to publishing your book and selling in bookstores. It’s also affordable to your targeted readers than if they had bought it in bookshops.
Sell advertising on your website: You can also overcome unemployment in Nigeria by selling advertising on your website. The strategy is to work hard to attract visitors from a specific industry to your website. That will convince potential advertisers that they will get returns on their investment if they advertise on your website. The level of traffic you are attracting to your website will determine the amount you can charge for ad placements.
Become a writer or copywriter for others: For people that can write and enjoy doing it, rendering services as writers on the internet is one sure way to reduce unemployment in Nigeria. As they say, content is the king on the internet. There is no business that can survive on the internet without providing content for its potential customers.
That has provided employment on the internet for people that can write good contents and copywriters. A copywriter is an expert in writing advertisement texts that woo people to buy products and services.
Let me conclude by saying that the internet is not a get rich quick scheme. It’s like the old story of the tortoise and the rabbit, slow and steady wins the race. The Internet has come to stay and it won't soon pass away. The logical thing to do is to learn how it works, start small and work your way up. That's one key to eliminate unemployment and gain financial freedom.
Olabode Oruku is the chief executive officer of Oruku Consultancy Services. The company offers proven online and offline marketing training to small business owners. You can reach me on mobile phone 08033205456 or Click Here To Send Me A Mail.