Your Business Perception Creates Your Reality

Your business perception goes a long way to determining your success or business failure. Here is an analogy to buttress my point. In the olden days, sailors feared to venture far into the distant ocean because they thought the earth was flat as a table. They felt that they would slip down and perish in the bottomless sea when they reached the edge of the planet. We know today that this is not true.

It was evident that the wrong perception creates fear in them and bar them from venturing into new places that could have helped their career success. The exciting thing about the story is that we hardly ever get all the information and still make up our minds based on our perception of an issue.

So what is perception? It is a particular way of thinking about something determined by our exposure, experience and how we weigh issues objectively. Now we can see that perception is just a specific way of thinking about something.

Understanding Business Perception

Whether in business or another aspect of our lives, we naturally tend to fill in the missing information with seeming probable explanations. So, in essence, what we are doing is creating a story about why something happened.

Whatever you are experiencing in your businesses, you only need a slight shift in perception to make massive changes. Just a tiny shift changes everything. You must be able to look for new options beyond the situation you see.

The late Chief Obafemi Awolowo of blessed memory used the opportunity in prison to write “Thoughts on Nigeria Constitution” and make copious notes for “Strategy and Tactics of the People’s Republic of Nigeria.”

So how can you change your bitter business experiences? Again it all has to do with business perception, and it can be infinite. How many possibilities you see is only limited by your ability to change your perceptions. By changing your perception of the business, you can discover things you never saw before.

For example, you have been frustrated by a network marketing business opportunity in the past. It may be due to your fault or joining the wrong company, or a bad sponsor. If now you are invited to a new one, certain areas of your brain announce to the rest of the mind, “it’s a scam.” Other parts of your brain suppress any different perceptions that this one may be real and the business that will give you the financial freedom you seek.

The past perception has shut down any further processing by the rest of your brain by believing “all network marketing businesses are scams. You can stop now.”

It is what put up the boundaries in our business perception. It stops us from seeing other possibilities and becomes the very walls that get us stuck. Suppose other areas of your brain were allowed to continue processing and ignore the perception that they are all scams. In that case, you can start seeing new possibilities in the network marketing business.

You can only do that by changing your business perception and seeing the network marketing business in a whole new way. All you need is the willingness to shift your perception and remove those existing boundaries by asking yourself the question, “can this be different?”

It does not imply that everyone will have the same results. Your success is by your desire, willingness to work, and focus on positive thinking. In the words of Howard Shultz, owner of a Starbuck’s coffee, “I believe a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see and pursuing that vision.”

To think about something is to give it vitality and energy. Suppose a significant proportion of your thinking is about financial problems, which causes the economic hardship to be worse. So thinking about how to pay the bills only worsen the situation because you will achieve the opposite of what is desirable. What do you want in place of financial problems and poverty?

The opposite is prosperity. By thinking about wealth instead of poverty, the financial problems get starved of energy and vitality. By withdrawing your attention from undesirable conditions, you cut off their life supply. Eventually, they die a natural death and disappear.

So not thinking about how to pay the bills or where the money will come from will eventually starve the situation of vitality and energy and destroy the problem. Then it will no longer exist. Then you fill the space with thoughts of what you desire, which is financial freedom. We are all the total of our reviews. The power we possess is within us, not outside.

The outside manifests our inner power in material wealth such as a house, car, a holiday, or whatever object gives you pleasure personally. That is the power of business perception for you.

Business Perception Page


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Olabode Oruku is the chief executive officer of Oruku Alternative Healthcare. He is a nutritional and natural healthcare consultant, an adverse belief clearing practitioner and a health and wealth coach.

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