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Are You Starting a Business? 

Starting a business or even raising a family, be it getting an education, having employment, is all for a purpose. Everyone in life is motivated by something, all life’s pursuit. We might not spend most of our time thinking about this purpose. Still, in our daily work, we have that innate knowledge that the small accomplishments from today’s efforts add to something more significant we are building for tomorrow. This purpose drives our lives and keeps us going in a race against time.

But many people end up selling their own precious time in exchange for money because of the minimal idea to gain financial freedom. They lack the skill on how to be successful in business, make the most excellent use of their time, and achieve more outstanding results.

What gives us purpose might differ from one individual to another. Still, one thing is peculiar among all men and women worldwide: we all want to attain success in our different pursuits.

Importance of Cashflow Quadrant When Starting a Business 

It is important to understand between working for money and when money is working for you if you are starting a business. Interestingly, in the Cashflow Quadrant book, Robert Kiyosaki puts everybody from all walks of life into four primary groups. And regardless of where you find yourself right now, you fall into one of these groups.

Kiyosaki calls these groups ‘Quadrants,’ including Employee E, Self-employed S, Business owner B, and Investor I. It is into the left (E and S) and right sides of the quadrant (B and I).

All pursuits in life lead you into one of these quadrants. Because right now, it is either you are working for someone (E), or you are spending all your time working in your job - you own (S). The people on the left side of the cash flow quadrant are working for money.

Then there is the other side of the quadrant. You have the people who own working businesses (B), with a minimum of 500 employees, and people who invest their money into the company that generates passive income (I). The people on the right side of the cash flow quadrant understand how to be successful in business because money works for them.

For example, the person who rushes out of the house by 5 a.m; to beat the traffic on his way to work and return home by 8 p.m. Exhausted as he awaits a salary after 30 tedious days.

Another person also wakes up early, if not earlier, to see that he joins up with his employees to work tirelessly on his job. Both examples above are people on the same left side of the quadrant.

Here are success stories of entrepreneurs like Aliko Dangote: he started selling petty products at his shop. He moved the business from the left quadrant to the right by setting up the Dangote Group of companies. Today the business brings him huge returns, which puts him as the richest man in Africa.

If you are starting a business, the success stories of Bill Gates, Mark Zuckerberg, Ashish Thakkar should interest you. One thing is peculiar with these men. They have established a system that makes passive income for them by moving from the left to the right side of the cash flow quadrant. The money keeps coming in even while they are asleep.

As you are about starting a business today, you can choose passive income rather than overworking and stressing out. Avoid selling your precious time before you can get meager returns. You can do that by joining a network marketing business, one of the easiest ways to transit from the left to the right side of the cash flow quadrant.

In network marketing, you invest in a proven working system that others will run. The money will always keep coming whether you are at home, in front of your computer, or spending quality time with your family and friends.

Which side of the quadrant are you in now? Where do you want to be? Why not make that move now that you are starting a business!


We offer health and wealth coaching services. You can request a free session to decide if our services are right for you. Call us on 2348033205456 or WhatsApp 2348121325411 or click here to email me.


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